Apparel · Logo logic · Hanger in Negative Space

Puton

A clothes hanger hides inside the wordmark, only revealing itself on a second look. Puton's identity was built to be embossed, stitched, and stamped — never printed flat.

Tagline · Ready to wear

This mark was built the Happywinds way — starting from a true idea about the business, then reasoning forward until the shape, the type, and the name lock into one inevitable form.